Prof. Kung Wong, LAU (Nick)
Head & Professor, Department of Applied Data Science
Director of Virtual Reality Laboratory
Director of Game Development Laboratory
Hong Kong Shue Yan University


Biography: Prof. Lau is an active researcher specializing in XR technology and related studies. He obtained his PhD in studying human/user experiences and virtual reality from the IoE, University College London (UCL), and finished his MSc and BA from the University of Kong (HKU) and The Hong Kong Polytechnic University (HKPolyU) respectively. Prof. Lau’s interdisciplinary background encompasses virtual technologies, human-interaction research, design thinking, education and creative industries, making him a recognized expert in these fields. Prof. Lau has been working in various universities and tertiary institutes for over 27 years, where he has simultaneously engaged in the publication of high-end papers internationally. His publications contribute to the consolidation of related theories and explorations in the aforementioned areas. Until 2024, he had hitherto published around 100 research papers in diverse internationally referred journals (including SCI, SSCI and ESCI journals), books, and invited book chapters and conferences (with the best presenter award). Likewise, Prof. Lau has been undertaking 22 research projects studying human-computer interaction, the use of virtual reality, augmented reality, serious games, and other interactive platforms for various purposes.

Prof. Lau's contributions extend beyond academia. He is an advisor to UNESCO and has served as a chief examiner at the Hong Kong Examinations and Assessment Authority (HKEAA). He has been a subject specialist in the creative industry for the Hong Kong Council for Academic Accreditation (HKCAA) and a member of the British Education Research Association (BERA) and the Hong Kong Designers' Association (HKDA). Additionally, Prof. Lau has actively participated in government-related committees and NGOs, providing continuous consultancy in both formal and informal capacities.